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篇1：职称英语考试真题综合类A级
The National Trust in Britain plays an increasingly important part in the preservation for public enjoyment of the best that is left unspoiled of the British countryside. Although the Trust has received practical and moral support from the Government, it is not a rich Government department. It is a voluntary association of people who care for the unspoiled countryside and historic buildings of Britain. It is a charity which depends for its existence on voluntary support from members of the public'. Its primary duty is to protect places of great natural beauty and places of historical interest.
The attention of the public was first drawn to the dangers threatening the great old houses and castles of Britain by the death of Lord Lothian, who left his great seventeenth-century house to the Trust together with the 4500-acre park and estate surrounding it. This gift attracted wide publicity and started the Trust's “Country House Scheme”. Under this scheme, with the help of the Government and the general public, the Trust has been able to save and make accessible to the public about one hundred and fifty of these old houses2. Last year about one and three quarters of a million people paid to visit these historic houses, usually at a very small charge.
In addition to country houses and open spaces the Trust now owns some examples of ancient wind and water mills, nature reserves, five hundred and forty farms and nearly two thousand five hundred cottages or small village houses, as well as some complete villages. In these villages no one is allowed to build, develop 'or disturb the old village environment in any way and all the houses are maintained in their original sixteenth-century style. Over four hundred thousand acres of coastline, woodland, and hill country are protected by the Trust and no development or disturbances of any kind are permitted. The public has free access to these areas and is only asked to respect the peace, beauty and wildlife.
So it is that over the past eighty years the Trust has become a big and important organization and an essential and respected part of national life, preserving all that is of great natural beauty and of historical significance not only for future generations of Britons but also for the millions of tourists who each year invade Britain in search of a great historic and cultural heritage.
篇2：职称英语考试综合类B级真题
第5部分：补全短文(第46～50题，每题2分，共10分)
下面的短文有5处空白，短文后有6个句子，其中5个取自短文，请根据短文内容将其分别放回原有位置，以恢复文章面貌。
TheDay a Language Died
WhenCarlos Westez died at the age of 76, a language died, too.Carlos Westez, morecommonly known as Red Thunder Cloud, was the last speaker of the NativeAmerican language Catawba.Anyone who wants to hear various songs of theCatawba can contact the Smithsonian Institution in Washington, D.C., where,back in the 1940s.Red Thunder Cloud recorded a series of songs for futuregenerations.Some people might even try to learn some of these songs byhearts.(46 F) They are all that is left ofthe Catawba language.The language that people used to speak is gone forever.
Weare all aware of the danger that modern industry can do to the world’s ecology(生态). However, few people are awareof the impact that widely spoken languages have on other languages and ways oflife.English has spread all over the world.Chinese, Spanish, Russian, andHindi have become powerful languages as well.As these languages become morepowerful, their use as tools of business and culture increases.(47 D)When this happens, hundreds oflanguages that are spoken by only a few people die out.
Scholarsbelieve there are around 6,000 languages around the world, but more than halfof them could die out within the next 100 years.There are many examples. Arakiis a native language of the island of Vanuatu, located in the Pacific Ocean.Itis spoken by only a few adults, so like Catawba, Araki will soon disappear.Manylanguages of Ethiopian will have the same fate because each one has only a fewspeakers.Papua New Guinea is an extremely rich source of differentlanguage, but more than 100 of them are in danger of extinction(灭绝).(48 C)In the Americas, 100 languages,each of which has fewer than 300 speakers, also are dying out.
RedThunder Cloud was one of the first to recognize the threat of language deathand to try to do something about it.He was not actually born into the Catawbatribe, and the language was not his mother tongue.However, he was afrequent visitor to the Catawba reservation in South Carolina, where he learnedthe language.(49 A)The songs he sang forthe Smithsonian Institution helped to make Native American music popular.Nowhe is gone, and the language is dead.
Whatdoes it mean for the rest of us when a language disappears? When a plant,insect, or animal species dies, it is easy to understand what we’ve lost and toappreciate what this means for the balance of the natural world.However,language is only a product of the mind.To be the last remaining speaker of alanguage, like Red Thunder Cloud, must be a lonely destiny, almost as strangeand terrible as being the last surviving member of a dying species.For therest of us, when a language dies, we lose the possibility of a unique way ofseeing and describing the world.(50 B)
46.F.Some people might want to try to learn some of these songs by heart.
47.D.As these languages become more powerful, their use as tools of business andculture increases.
48.C.Papua New Guinea is an extremely rich source of different language, but morethan 100 of them are in danger of extinction(灭绝).
49.A.However, he was a frequent visitor to the Catawba reservation in SouthCarolina, where he learned the language.
50.B.For the rest of us, when a language dies, we lose the possibility of aunique way of seeing and describing the world.
【E.These languages don’thave many native speakers.】
第6部分：完形填空(第52～65题，每题1分，共15分)
下面的短文有15处空白，请根据短文内容为每处空白确定1个最佳选项。
PublicRelations
【来自于职称英语教材综合类B级补全短文第8篇】
Publicrelations is a broad set of planned communications about the company, includingpublicity releases, designed to promote goodwill and a favorable image.
Publicitythen is part of public relations when it is initiated by the firm, usually inthe (51) form of press releases or press conferences.Since publicrelations involves communications with stockholders, financial analysts, governmentofficials, and other noncustomer groups, it is usually (52) placedoutside the marketing department, perhaps as a staff department or outsideconsulting firm reporting to top management.This organizational placement canbe a (53) limitation because the public relations department orconsultant will likely not be in tune with marketing efforts.Poorcommunication and no coordination may be the (54) consequences.Althoughthe basic purpose of public relations is to provide positive influence on thepublic image, this influence (55) generally may be less than (56) thatprovided by the other components of the public image mix.
Publicitymay be in the form of news releases that have (57) favorable overtonesfor the company initiated by the public relations department.Publicity on theother (58)hand should not be divorced from the department marketing asit can (59) provide a useful adjunct to the regular advertising.(60) Furthermore,not all publicity is initiated by the firm; some can (61) result from anunfavorable press as a reaction to certain actions or lack of (62) actionsthat are controversial or even downright ill-advised.
The(63) point we wish to emphasize is that a firm is deluding itself if itthinks its public relations function, whether within the company or an outsidefirm, can take (64) care of public image problems and opportunities.Many factors impact on the public image.Many of these have to do with the waythe (65) firm does business, such as its product quality, the servicingand handling of complaints, etc.
篇3：职称英语考试综合类B级真题
IKEAis the world's largest furniture retailer, and the man behind it is IngvarKamprad, one of the world's most successful entrepreneurs.Born in Sweden in1926, Kamprad was a natural businessman.As a child, he enjoyed selling thingsand made small profits from selling matches, seeds, and pencils in hiscommunity.When Kamprad was 17, his father gave him some money as a reward forhis good grades.Naturally he used it to start up a business一IKEA.
IKEA'sname comes from Kamprad's initials (I.K.) and the place where he grew up ('E'and 'A').Today IKEA is known for its modern, minimalist furniture1, but it wasnot a furniture company in the beginning.Rather, IKEA sold all kinds ofmiscellaneous goods.Kamprad's wares included anything that he could sell forprofits at discounted prices2, including watches, pens and stockings.
IKEAfirst began to sell furniture through a mail-order catalogue in 1947. Thefurniture was all designed and made by manufacturers near Kamprad's home.Initialsales were very encouraging, so Kamprad expanded the product line.Furniturewas such a successful aspect of the business that IKEA became solely afurniture company in 1951.
In1953 IKEA opened its first showroom in Almhult, Sweden.IKEA is known today forits spacious stores with furniture iti attractive settings, but in the early1950s, people ordered from catalogues.Thus response to the first showroom wasoverwhelming: people loved being able to see and try the furniture beforebuying it.This led to increased sales and the company continued to thrive.By1955, IKEA was designing all its own furniture.
In1956 Kamprad saw a man disassembling a table to make it easier to transport.Kamprad was inspired.The man had given him a great idea: flat packaging3.Flatpackaging would mean lower shipping costs for IKEA and lower prices forcustomers.IKEA tried it and sales soared.The problem was that people had toassemble furniture themselves, but over time, even this grew into an advantagefor IKEA.Nowadays, IKEA is often seen as having connotations ofself-sufficiency.This image has done wonders for the company, leading tobetter sales and continued expansion.
Todaythere are over 200 stores in 32 countries.Amazingly, Ingvar Kamprad hasmanaged to keep IKEA a privately-held company.In he was named the world'srichest man.He currently lives in Switzerland and is retired from theday-to-day operations of IKEA.IKEA itself, though, just keeps on growing.
篇4：职称英语考试综合类B级真题
36.Kamprad established IKEA with
A.his personalsavings
B.his father’s reward for his school performance
C.large profitsfrom selling things
D.his school’ssupport
37.The author states in Paragraph 5 that flat packaging
A.needs largespace to assembly fumiture
B.is a businessconcept inspired by Kamprad
C.helps reduce transportation costs
D.makes thecompany self-sufficient
38.According to the passage, which of the following is NOT TRUE?
A.IKEAexperienced rapid expansion since the late 1950s.
B.IKEA designedits own products since 1955.
C.Kamprad sold his company after retired.
D.IKEA sold allkinds of miscellaneous goods.
39.What is the author’s attitude towards IKEA’s future according to the lastparagraph?
A.indifferent
B.Optimistic
C.Doubtful
D.Pessimistic
40.The passage is developed primarily in terms of
A.sequence of events
B.analysis of aprocess
C.examples thatillustrate a problem
D.comparison andcontrast
篇5：职称英语考试综合类B级真题
Traditionally,it has been the worker's role to worker and management's role to manage.Managers have planned and directed the firm's operation with little thoughtconsulting the labor force.Managers have rarely felt compelled to obtain theworker's opinions or to explain their decisions to their employees.At most,companies have provided ”suggestion boxes" in which workers couldplace ideas for improving procedures.In recent years, however, many managementspecialists have been arguing that workers are more than sellers of labor-they havea vital stake in the company and many be able to make significant contributionsto its management.Furthermore, major company decisions profoundly affectworkers and their dependents.This is particularly true of plant closings,which may put thousands on the unemployment lines.Should workers, then, play astronger role in management?
Workersshould have a role in management.At the very least, the labor force should beinformed of major policy decisions.(A common complaint among rank-and-fileworkers is the lack of information about company policies and actions.) Between1980 and 1985 about five million workers were the victims of plant closings andpermanent layoffs, often with no warning. At least 90 days’ notice ought to begiven in such instances so that workers have time to adjust.Management shouldconsult workers before closing a plant, because the workers might be able tosuggest ways of improving productivity and reducing costs and might be willingto make concessions that will keep the plant operating.
Itshould become a general practice to include workers in some managerial decisionmaking.There ought to be representatives of the workers on the firm's board ofdirectors or other major policymaking groups.If rank-and-file workers aregiven a voice in the planning and management of the work flow, they will helpto make improvement, their morale will rise, and their productivity willincrease.As a further incentive, they must be given a share in the company'sprofits.This can be done through employee stockownership plans, bonuses, orrewards for efficiency and productivity.Finally, when a plant can no longeroperate at a profit, the workers should be given the opportunity to purchasethe plant and run it themselves.
篇6：职称英语考试综合类B级真题
41.It can be inferred from the passage 1 that managers
A.were not qualified
B.disliked “suggestion boxes”
C.seldom obtained worker’s opinions
D.never consulted the labor force
42.In recent years, many management specialists have been arguing that workers
A.are no longer sellers of the products
B.are less affected by company decisions than before
C.are able to make final decisions for the company
D.should have a way in management of the company
43.The word “rank and file” paragraph 2 is closest in meaning to
A.ordinary
B.senior
C.intelligent
D.capable
44.According to the passage, what happened between 1980 and 1985?
A.Managers consulted workers before closing a plant.
B.Workers did not make necessary concessions
C.About five million workers were laid off without advance notice.
D.Many companies were closed because of strikes.
45.If not given a voice in managerial decision making workers
A.cannot get a share in the company’s profits
B.can still get bonuses for efficiency and productivity
C.may lack the incentive to increase their productivity
D.will not have the opportunity to purchase the plant.
