如何科学系统的使用剑桥真题

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如何科学系统的使用剑桥真题

篇1：如何科学系统的使用剑桥真题

关于剑桥真题的各种疑问

1、“我为什么一定要做剑桥真题?”

我先给烤鸭们介绍下剑桥真题的权威性。剑桥真题系列是雅思考试官方出版的past papers，即曾经考过的真题，每本书听说读写各4套题。此处请注意-是考试官方出的噢!新东方被授权在中国大陆地区独家销售。这系列代表着考试的方向和难度的，我们不做它，要做什么题呢?难道放弃官方题去做一些所谓的“真经”“圣经”么?那么你的思路就离真正考试越来越远了。

2、剑桥系列中的题还会在考试中遇到么?

很多烤鸭们很天真的问我，“老师，我考试时会再遇到这些题么?” 我只能说，这位小伙伴，你想多了。这些题已经对全世界发布了，你觉得还会再考么?当然不会了。我们做和研究这些题，学习和练习的是雅思考试的思路。

3、是数字越大，题越难么?

数字的大小，是这些书出版时间的先后标志，并不决定题目的难易程度。我自己本身就经历了从剑6一直到剑13的过程。剑13是今年5月份官方新出版的真题集，它确实会体现一些最新考试的趋势和难度，但是并不能说明之前的那些就过时了或者太简单了。整体上来说，剑桥雅思系列的出题思路这些年是几乎没有变化的，这也是我们一定要从头刷到尾的原因。记住无论哪本都很重要!

4、剑桥雅思真题和真正考试难度相差多少?

既然不会重新再考剑桥系列的题，那么它们的利用价值在哪呢?我们会利用真题帮烤鸭们去还原真正考试的思路和难度，也就是说，这些题其实和真正考试难度是一样的。不出意外的话，你考前刷题时的分数会和你真正考试时的分数相差无几。

上面分析了这么多，我接下来会给烤鸭们指导一下，如何能科学系统的使用这么权威的真题系列，助考生们一举夺得阅读的高分呢?

篇2：如何科学系统的使用剑桥真题

其实，简单地说就是两个字“刷题”，这个对于客观题的阅读单科来说，是非常有效的。那么如何刷题和刷题后烤鸭们要做什么呢?听我跟你们仔细一步步地说。

1、利用几本书做阅读单项分类突破

雅思阅读考试的题型其实还是非常多样化的，主要的五大题型(填空，判断，标题，匹配和选择)。想冲高分的话，首先需要大家对各个题型的解题步骤和技巧特别熟悉，所以我这里强烈建议烤鸭们先做单项练习，一一突破。比如，可以把剑5到剑8拿出来，按照我上面说的5大题型，每个题型集中练习，再仔细归纳总结错误点，这样对每个题型都能有深入的了解而不仅仅限于只做了一组题。

2、利用几本书做阅读模拟考试

单项突破后，烤鸭们还需要熟练掌握组合做题的战略。每篇文章不是一种题型，两种或三种加一起怎么处理，也是需要智慧的。所以，考前利用剑桥雅思真题做模拟考试是一定必须要做的!按照上面的思路，我们可以用剑9到剑13来模考，强烈建议按照真正考试的时间，每天或每两天模考一次。这样考试时，大家就不会特别紧张了，感觉就像自己又做了套模考题罢了。

3、如何做阅读真题分析

最后要嘱咐大家的是，阅读真题不是做过一遍对下答案，知道自己得多少分就可以了。其实雅思阅读的出题是特别有套路的，也就是说每种题型思路几乎是固定的。这种固定的思路大家如果想自己分析，也许能分析出来，但是很费时间。这是为什么我比较推荐烤鸭们去上个雅思的培训课程，这样你可以直接学到套路，自己模考和分析就是印证和强化这个套路，可以很快带自己上道了。

下面我来说一下阅读真题的分析过程：

1、把错题订正完答案后，烤鸭们需要仔细看解析，分析自己的错误点，每道题都有它错误的原因的，咱们要做的是，深挖你做题时的思路，找到每道题的症结。

2、把错题归类，题目错在同一个点上的要归类，深度反思，这样后面再遇到类似题目的时候就能避免同样的错误啦。

3、复习时间充裕的话，可以抄写题目和对应答案句，摘出同义改写的地方和生单词进行词汇补充，这样要比我们抱着雅思词汇书背单词快的多。

4、进行答案句的句子分析，即要练习读句子的能力，尤其是读长难句的能力，这也是咱们广大烤鸭们比较薄弱的地方。

好啦，就写到这啦!我把十几年雅思教学经验都在这里吐血分享了!

两招教你突破雅思阅读判断题三大难点

一是此题型在考场上出现频率极高，仅以为例，全年48场雅思考试场场都有此题型的身影;

二是此题型虽然备选项只有三个，答题命中率在理论上比四选一的单选题还高，却颇不容易全盘做对。

下面笔者将带领读者一起来仔细认识与分析雅思阅读判定题的概念、套路、难点和解决之道。

雅思判断题的定义

理解判断题的第一步是理解TRUE/FALSE/NOT GIVEN的定义，逐一分析如下：

TRUE (YES)的定义为the statement agrees with the information/the views (claims) of the writer，即“此说法与原文信息/作者的观点或主张相符”。这里的重点信息在于agree with的概念，此选项并非要求题干与原文的内容一模一样，而只要符合原文信息即可。

举个例子说明，原文句子说“这个女生长得很漂亮”，那么题干说“这个女生长得很好看”或“这小姑娘长相真是还可以”都是与原文信息相符，此时考生要选TRUE (YES)。

FALSE (NO)的定义为the statement contradicts the information，即“如果此说法与原文信息相矛盾和抵触”。这里的重点信息在于contradict一词：contra是“相反”“相违背”的意思，dict则是“陈述”“说明”的意思。也就是说，应选FALSE的题干与原文信息是相矛盾、相违背、相抵触的，原文中给出的已知信息可以直接或经过合理推理否定掉题干的内容。

比如，原文说“这个女生长得很漂亮”，那题干说“这姑娘长得真丑”就是错误的，或者题干说“这位小娘子貌似无颜”，也是错误的。

NOT GIVEN的定义为there is no information on this/it is impossible to say what the writer thinks about this，即“此说法在原文中找不到”或“没法知道作者对此是怎么看的”。许多考生都将此视为最麻烦的一个选项，因为如果不能把整篇文章都看完并且看懂，每个NOT GIVEN的选项都是在惴惴不安的心情中写下的。

NOT GIVEN的情况其实可以分为以下两种：

① 原文中完全没有提及题干所说的相关内容，不过这种完全无中生有的题目比较罕见;

② 原文中提到的相关信息与题干内容不属于同一个范围或性质。

比如题干说“这个女生长得很好看”，而原文中提到的与“此女生”有关的内容是“这个女生是个善良的好孩子，这种情况下，长相和个性虽然都是在描述这个女生，但两者既不一致也不矛盾，此时考生应选NOT GIVEN。

雅思判定题出题套路

判断题的逻辑其实不难理解，但许多考生依然烦恼：看定义貌似懂了，一到做题的时候还是纠结不已。这跟考生的单词量、语法基础、长难句分析能力和思维习惯等方面都有关系。不过总结起来，每个选项的出题还是有一定套路的。

以下笔者来一一详述。

1. TRUE (YES)的出题套路

① 直接说对

“直接说对”指的是题干的意思与原文定位到的句子只是简单的同义替换，考生能直接判断题干所说与原文信息相符。

这样的题目其实是在考查考生的单词量大小，因为题干会使用不同的词汇对原文进行同义替换。

比如题干说long-term medical complaints，原文说chronic illnesses，考生就不但要认识long-term与chronic是同义替换关系，而且要明白medical与complaint组合在一起并不是“医疗投诉、医疗纠纷”这类意思，而是作为一个词组表示“疾病”。

备考此类题目的最好策略就是补充单词和词组。而备考的最好材料莫过于《剑桥雅思考试全真试题集》(以下简称《剑4》《剑5》等)系列。考生多看几篇以往的真题就会发现，有许多词汇和词组会高频地出现在不同题材的文章里，因此仔细研读真题文章中的生词能有效帮助解决词汇的问题。

② 间接说对

“间接说对”指的是有些题干需要根据原文某句话或几句话进行简单推理或综合理解才能判断其是TRUE (YES)。

应对此种情况，考生在读文章时请务必耐心一些，在定位到某句话而不能充分判断时，需根据情况补充上句话的背景信息或追加下句话的进一步信息，进而得出更准确的结论。

以下面这个真题为例。

例1：The survey concluded that one-fifth or 20% of the household transport requirement as outside the local area. (《剑七》Test 2 Passage 3第34题)

原文：Interesting facts regarding transport were found: 95% was on foot; 80% was within the locality; and 70% was related to the collection of water and firewood and travelling to grinding mills.

解析：在定位到的原文句子里，考生虽然不能直接找到题干中的20%，但从原文中可以看出“本地范围内占80%”(80% was within the locality)，就可以推断出“本地范围外有20%”，由此得出本题应选TRUE。

③ 复杂同义表述

“复杂同义表述”指的是题干与定位到的原文句子同义替换更多更复杂，原文的表述方式也更曲折迂回，语序不符合中文读者理解习惯，考生有可能受自身语言能力所限看不出来题干与原文是同义替换。

针对此种情况，考生可以在考场上先跳过此题，集中精力解决其它更有把握的题目，以保证整体得分;也可以在平时备考中注意练习精读分析能力，让自己见多识广，看到多长的句子都心中不怵，能从容应对。

例2：Nineteenth-century studies of the nature of genius failed to take into account the uniqueness of the person’s upbringing. (《剑8》Test 3 Passage 2第19题)

原文：However, the difficulty with the evidence produced by these studies, fascinating as they are in collecting together anecdotes and apparent similarities and exceptions, is that they are not what we would today call norm-referenced. In other words, when, for instance, information is collated about early illnesses, methods of upbringing, schooling, etc., we must also take into account information from other historical sources about how common or exceptional these were at the time.

译文：但是，虽然(19世纪的)这些研究在收集汇总天才们的人生轶事以及他们之间显著的相似和与众不同这些方面颇为引人入胜，然而使用这些证据的困难之处在于，它们并不是我们今天所说的“常模参照”研究。换句话说，例如当我们收集关于早期疾病、儿童抚养方法、学校教育等信息时，我们必须也同时参考来自其他历史记载中的相关信息，考察这些情况在当时究竟是常见还是少见的。

解析：本题的题干是说“19世纪里对天才本质的研究没能考虑到此人养育方式的独特与否”，而从定位到的原文的译文可知，早期的研究确实没有考虑这些儿童养育方法等问题，由此本题应选TRUE。

这是一个利用长难句来考查考生阅读理解能力的典型例子，难度同时在于单词和耐心两处，很多考生都觉得，连读中文译文都有点不耐烦，要理解包含若干陌生单词的英语长句就更难了。

雅思考试阅读方法介绍：浏览和扫描

1. skimming浏览

skimming在牛津词典当中的解释是：“read quickly， noting only the chief points”在韦氏词典里的的解释是 “to read， study， or examine superficially and rapidly; especially ： to glance through (as a book) for the chief ideas or the plot”

从这里我们不难看出，skimming主要是用来抓住文章的主要要点的(chief points)，尤其是在韦氏词典里的解释，它让我们彻底地弄清了这一方法的具体含义“找一篇文章的主要论点或是文章的高潮”。实际上，这就是一种整体阅读的方法。

据此，我们便可以在阅读的过程当中使用这种方法来找寻文章的主旨大意。说的具体点，也就是通过抓住每一自然段的中心论点或中心句来判断一篇文章的大意。而对于记叙文来说，每段的中心句是比较不好找的，那么大家在阅读的时候就应该抓住故事发展的线索以及故事的起因、经过和结果。

那么大家在阅读的时候一定要注意，不管后面的题目里有没有考查主旨大意或要求选最佳标题，我们都必须通过抓住每段的中心意思从而掌握整篇文章的大意和中心思想——因为文章里的每个单词、每个句子、每个段落都是为这个中心服务的，无论是考查细节理解或是推断或作者态度，都离不开这个中心思想。

2. scanning扫描

scanning在牛津词典当中的解释是“glace at quickly but not very thoroughly ”在韦氏词典当中的解释是：“ to glance from point to point of often hastily， casually， or in search of a particular item (scan the want ads looking for a job)”

家里有扫描仪的朋友可能知道scan的意思是“扫描”。其实“扫描”和两本字典里对于这种阅读方法的描述并不矛盾——为了寻找某一特定信息而大致地快速地浏览。

这种阅读方法尤其适合于广告类题目，因为广告类题目大部分的情况下都是信息对比题——大家先看题目，找出定位词，然后再到文章里找相关信息，最后进行对比;这个过程其实就是scanning，换句话说，我们没有必要把一则广告从头到尾地、逐字逐句地阅读，只要找准定位词，快速地在文章内“扫描”出定位词，问题也就迎刃而解。

适合这种方法的不仅仅是广告题材中的信息对比题，很多考查细节理解类的题目也大多可以使用这种方法，如词义推测、数字计算等。当然，其他文体的阅读在使用这一方法的时候，千万不要忘了联系文章的主旨大意和作者的态度观点。

那么我建议大家在做题的时候按照以下步骤来：

第一步：看文章后题目，分析定位词，并用笔标出以加深印象

第二步：阅读文章。从头到尾把文章通读一遍，注意每段的中心句或中心思想，留心题目当中标出的信息;但是阅读的中途不要停顿下来去考虑单词、词组或句子的意思，不管懂还是不懂，一律跳过。

第三步：先做细节题，注意对比题目和文章当中相应信息在表述方式上的不同，要特别注意两者在用词上的区别——考的往往就是这个词!

第四步：在作完细节题并对于文章内容有了更深理解的基础之上完成主旨大意题，最佳标题题。

个别考生如果阅读速度快的话，可以再检查一遍。

雅思双语阅读：美国人有哪些手机礼节?

调查：美国人有哪些手机礼节?

Unspoken rules govern cell phone etiquette

People are using cell phones in a Manhattan subway. Most Americans believe there are unspoken rules about mobile phone etiquette, accorind to an online poll.

It may not seem like it when commuters are shouting down their cell phones to the dismay of other passengers but most Americans believe there are unspoken rules about mobile phone etiquette.

Checking emails, sending text messages and making telephone calls while in the company of others are definite breeches of mobile manners.

Texting during a date is also strictly forbidden.

But most people questioned in an online poll said they would not be offended if they received an electronic thank you, instead of a written note and 75 percent had no objections to anyone using laptops, netbooks and cell phones in the bathroom.

“Etiquette is first and foremost a question of awareness,” said author and etiquette expert Anna Post.

But she described the results of the Harris Interactive poll commissioned by Intel as “pretty surprising statistics.”

Sixty-two percent of the 2,625 adults who took part in the survey agreed that cell phones, laptops, netbooks and other electronic devices are part of daily life.

Fifty-five percent also thought the demands of business mean people must stay connected, even if it involves taking a laptop on a holiday or answering a cell phone during a meal.

But despite the need to be constantly connected and the general acceptance of the technology, people were more sensitive about technology abuses during holiday and religious activities.

Nearly 90 percent of Americans think cell phone use is unacceptable during a religious service and 30 percent admitted they would be offended if they received an online gift wish.

But more than half revealed that they intended to send an electronic greeting card, instead of a traditional one.

“These are issues about common sense,” said Dr Genevieve Bell, an ethnographer and director of Intel's User Experience Group, adding that the social rules of when and how it is appropriate to use the technology are still being formed.

Vocabulary:

shout down: to overwhelm or silence by shouting loudly(高声喝止，大声喊叫使对方的声音听不到)

to the dismay of sb.:使某人沮丧;使某人惊慌

etiquette: the practices and forms prescribed by social convention or by authority(礼节)

breeches: conceited; unduly self-confident(妄自尊大，目中无人)

netbook: a small portable laptop computer designed for wireless communication and access to the Internet(上网笔记本电脑)

first and foremost：first of all, most important, primarily(首先，首要地)

在上下班的路上打手机声音太大把别人吓到，你可能难以相信，但大多数美国人认为使用手机还是有一些不成文的礼节。

当你和朋友在一起时，查收电邮、发短信以及打电话都被视为不礼貌的行为。

约会时发短信也是一大禁忌。

但在一项在线调查中，大多数受访者称自己即便收到的感谢便条是电子版的而非亲笔写的，也不会生气。75%的受访者对别人在浴室里用笔记本电脑、上网本和打手机没有意见。

作家和礼节专家安娜?波斯特说：“礼节首先是一个意识的问题。”

但她称该调查的结果“相当令人吃惊”。该调查由英特尔公司委托哈里斯互动调查开展。

在2625名成年受访者中，62%的人认为手机、笔记本电脑、上网本以及其它电子设备是日常生活的一部分。

55%的受访者认为，工作需要使人们必须保持联系，哪怕这意味着在度假时要带上笔记本电脑，或者在用餐时接手机。

尽管时时保持联系成为一种需要，人们也普遍接受了这项科技，但人们对在休假和宗教活动时使用手机还是比较敏感。

近90%的美国人认为在宗教活动时使用手机不可接受，30%的受访者称自己如果收到网络礼物会不高兴。

但一半以上的受访者称他们更倾向于发送电子贺卡，而非传统贺卡。

人种学者、英特尔公司用户体验团队的主管吉纳维芙?贝尔博士说：“这是常识的问题”，“何时以及如何正确使用手机的社会规则仍在形成之中。

篇3：剑桥雅思阅读真题

Otter

Otters have long, thin bodies and short legs – ideal for pushing through dense undergrowth or hunting in tunnels. An adult male may be up to 4 feet long and 30lbs. Females are smaller typically. The Eurasian otter’s nose is about the smallest among the otter species and has a characteristic shape described as a shallow ‘W’. An otter’s tail (or rudder, or stern) is stout at the base and tapers towards the tip where it flattens. This forms part of the propulsion unit when swimming fast underwater. Otter fur consists of two types of hair: stout guard hairs which form a waterproof outer covering, and under-fur which is dense and fine, equivalent to an otter’s thermal underwear. The fur must be kept in good condition by grooming. Seawater reduces the waterproofing and insulating qualities of otter fur when saltwater in the fur. This is why freshwater pools are important to otters living on the coast. After swimming, they wash the salts off in pools and the squirm on the ground to rub dry against vegetation.

The scent is used for hunting on land, for communication and for detecting danger. Otterine sense of smell is likely to be similar in sensitivity to dogs. Otters have small eyes and are probably short-sighted on land. But they do have the ability to modify the shape of the lens in the eye to make it more spherical, and hence overcome the refraction of water. In clear water and good light, otters can hunt fish by sight. The otter’s eyes and nostrils are placed high on its head so that it can see and breathe even when the rest of the body is submerged. Underwater, the cotter holds its legs against the body, except for steering, and the hind end of the body is flexed in a series of vertical undulations. River otters have webbing which extends for much of the length of each digit, though not to the very end. Giant otters and sea otters have even more prominent webs, while the Asian short-clawed otter has no webbing – they hunt for shrimps in ditches and paddy fields so they don’t need the swimming speed. Otter’s ears are tiny for streamlining, but they still have very sensitive hearing and are protected by valves which close them against water pressure.

A number of constraints and preferences limit suitable habitats of otters. Water is a must and the rivers must be large enough to support a healthy population of fish. Being such shy and wary creatures, they will prefer territories where man’s activities do not impinge greatly. Of course, there must also be no other otter already in residence – this has only become significant again recently as populations start to recover. Coastal otters have a much more abundant food supply and range for males and females may be just a few kilometres of coastline. Because male range overlaps with two or three females – not bad! Otters will eat anything that they can get hold of – there are records of sparrows and snakes and slugs being gobbled. Apart from fish, the most common prey are crayfish, crabs and water birds. Small mammals are occasionally taken, most commonly rabbits but sometimes even moles.

Eurasian otters will breed any time where food is readily available. In places where the condition is more severe, Sweden for example where the lakes are frozen for much of winter, cubs are born in spring. This ensures that they are well grown before severe weather returns. In the Shetlands, cubs are born in summer when fish is more abundant. Though otters can breed every year, some do not. Again, this depends on food availability. Other factors such as food range and quality of the female may have an effect. Gestation for Eurasian otter is 63 days, with the exception of Lutra canadensis whose embryos may undergo delayed implantation. Otters normally give birth in more secure dens to avoid disturbances. Nests are lined with bedding to keep the cub’s warm mummy is away feeding.

Otters normally give birth in more secure dens to avoid disturbances. Nests are lined with bedding (reeds, waterside plants, grass) to keep the cub’s warm while is away feeding. Litter Size varies between 1 and 5. For some unknown reason, coastal otters tend to produce smaller litters. At five weeks they open their eyes – a tiny cub of 700g. At seven weeks they’re weaned onto solid food. At ten weeks they leave the nest, blinking into daylight for the first time. After three months they finally meet the water and learn to swim. After eight months they are hunting, though the mother still provides a lot of food herself. Finally, after nine months she can chase them all away with a clear conscience, and relax – until the next fella shows up.

The plight of the British otter was recognised in the early 60s, but it wasn’t until the late 70s that the chief cause was discovered. Pesticides, such as dieldrin and aldrin, were first used in1955 in agriculture and other industries – these chemicals are very persistent and had already been recognised as the cause of huge declines in the population of peregrine falcons, sparrow hawks and other predators. The pesticides entered the river systems and the food chain – micro-organisms, fish and finally otters, with every step increasing the concentration of the chemicals. From 1962 the chemicals were phased out, but while some species recovered quickly, otter numbers did not – and continued to fall into the 80s. This was probably due mainly to habitat destruction and road deaths. Acting on populations fragmented by the sudden decimation in the 50s and 60s, the loss of just a handful of otters in one area can make an entire population unviable and spell the end.

Otter numbers are recovering all around Britain – populations are growing again in the few areas where they had remained and have expanded from those areas into the rest of the country. This is almost entirely due to legislation, conservation efforts, slowing down and reversing the destruction of suitable otter habitat and reintroductions from captive breeding programs. Releasing captive-bred otters is seen by many as a last resort. The argument runs that where there is no suitable habitat for them they will not survive after release and where there is suitable habitat, natural populations should be able to expand into the area. However, reintroducing animals into a fragmented and fragile population may add just enough impetus for it to stabilise and expand, rather than die out. This is what the Otter Trust accomplished in Norfolk, where the otter population may have been as low as twenty animals at the beginning of the 1980s. The Otter Trust has now finished its captive breeding program entirely, great news because it means it is no longer needed.

Questions 1-9

The reading Passage has seven paragraphs A-GWhich paragraph contains the following information?Write the correct letter A-G, in boxes 1-9 on your answer sheet.

NB You may use any letter more than once.

1 A description of how otters regulate vision underwater

2 The fit-for-purpose characteristics of otter’s body shape

3 A reference to an underdeveloped sense

4 An explanation of why agriculture failed in otter conservation efforts

5 A description of some of the otter’s social characteristics

6 A description of how baby otters grow

7 The conflicting opinions on how to preserve

8 A reference to the legislative act

9 An explanation of how otters compensate for heat loss

Questions 10-13

Answer the questions below.Choose NO MORE THAN THREE WORDS AND/OR A NUMBERfrom the passage for each answer

10 What affects the outer fur of otters?

11 What skill is not necessary for Asian short-clawed otters?

12 Which type of otters has the shortest range?

13 Which type of animals do otters hunt occasionally?

篇4：剑桥雅思10test1写作真题及

Task1

1.图表类型：饼图+饼图

2.主体段时态：一般现在时

3.题目要求：分别描述澳大利亚每个家庭的能源使用情况(饼图1)和温室气体排放情况(饼图2)，并将不同能源排放的温室气体量进行相关的对比

4.描述重点：

饼图1：描述energy use

最大值 heating 42%; water heating 30%

最小值 refrigeration 7%, lighting 4%, cooling

饼图2：描述greenhouse gas emissions

最大值 water heating 32%; other appliances 28%

最小值 lighting 8%; cooling 3%

对比1&2：图1中的最大值heating在图2中仅占15%

剑桥雅思10test1写作task2范文+真题

It is important for children to learn the difference between right and wrong at an early age. Punishment is necessary to help them learn this distinction.

To what extent do you agree or disagree with this opinion?

What sort of punishment should parents and teachers be allowed to use to teach good behaviour to children?

1.话题和题型分类

教育类，同意不同意型

2.题目分析

孩子们在早期学习分辨是非很重要，对于学习分辨是非，惩罚是很重要的，你是否同意这种观点，并说明哪些惩罚你认为是可以允许的。

3.思路提示

A.同意

惩罚能让孩子印象深刻地记住不好的事情，不敢再犯

中国的古来有“棍棒底下出孝子”之说，惩罚会让孩子避免误入歧途

只要不过分实施身体上的惩罚，在孩子犯错时，稍微得惩罚一下是没有问题的

B.不同意

孩子到一定年龄阶段自然会有分辨是非的能力，不需要这种身体上的惩罚

惩罚不适当甚至会让孩子产生逆反心理

帮助孩子明辨是非，家长老师应该以身作则，不应该实施身体上的惩罚，而应该从心灵上诱导

雅思写作低分原因分析小作文有没有得到足够的重视?

雅思写作低分原因一是否足够重视小作文

第一个原因，也是很多同学常犯的错误——不重视雅思小作文备考。为什么会出现这样的情况?主要原因有两点：一，自以为雅思小作文很容易，不用备考;二，认为雅思小作文所占分值低，不值得花时间备考。其实雅思小作文难度并不低，尤其是对于一些刚接触雅思考试的同学来说，小作文的写作形式比较新颖，文章虽然短小，但却要会分析图表内容，会正确表达，所以自认为简单不用备考，到了考场上肯定要吃亏。雅思写作分值比重小作文占比三分之一，大作文占比三分之二，总的来看小作文所占比重确实要远低于大作文，但是分值虽然低却也不能忽略小作文备考的重要性。如果我们平时不注重练习，到了考场无法在20分钟内完成小作文，势必会影响大作文的写作时间和质量，另外，小作文虽然分值低却也占据了三分之一，如果忽略了备考拿不到高分，对于雅思写作总成绩影响也很大。

雅思写作低分原因二错用词汇导致表达不清

雅思写作用一些高端词汇能提升文章的质量，词汇的多样化使用也会为文章增色不少，但是这些都要建立在能够正确使用词汇的前提之下，如果大家对词汇用法还没掌握，就胡乱运用到作文中，不仅会导致文章表达不清，还会直接导致作文低分。建议大家在考试中使用熟练掌握用法的词汇，想要提升文章词汇多样性，建议在平时多积累写作词汇并背记用法。

雅思写作低分原因三套用万能模板

有的同学因为备考时间不够，急急忙忙地在网上搜万能模板套用，背会以后在考试中直接套用;有的同学是觉得自己写作水平不行，不如直接套用模板写出来的作文质量更高，所以在考试中选择直接套用找来的模板……虽然套用模板写作非常轻松，但想要拿到高分也很困难。一般情况下，在雅思写作考试中直接套用模板的同学很难拿到6分以上的写作成绩，所以小站君建议大家，平时注意提升写作能力，尽量避免在考试中套用模板。

雅思写作低分原因四写完不检查拼写错误太多

同学们在备考雅思写作的时候有没有养成写完检查的好习惯?其实有很多同学雅思写作低分原因就是因为单词拼写错误太多，而这就是源于没有养成写完检查的好习惯。雅思写作考试一个小时，大家要把写作时间控制在55-57分钟之间，留出3-5分钟检查两篇做作文的拼写错误，这样可以避免因拼写错误太多而扣分。

雅思写作高频词汇：旅行词汇

one-way ticket单程票round-trip ticket往返票

飞机里面的：VIP/first class头等舱business class商务舱economy class经济舱

Express way 高速公路，express train 高速列车

travel agency 旅行社book the ticket 订票

flight number 航班号

take off 起飞land 降落

check in 办理登机手续

motel 汽车旅馆hostel 青年旅社

passport 护照visa 签证

credit card 信用卡driving license/licence 驾照

expire(v.) 驾照/护照等过期

platform 站台museum 博物馆

souvenir 纪念品art gallery 画廊

hiking 徒步旅行hitch-hike 搭便车旅行

surfing 冲浪skiing 滑雪walking boots 行军靴

bag-packer 肩背大包进行自助旅行的人

篇5：剑桥商务英语高级真题阅读

· Look at the sentences below and at five passages taken from a book about famous management thinkers on the opposite page.

· Which passage does each sentence refer to?

· For each sentence 1 - 8, mark one letter A1 B, C, D or E on your Answer Sheet.

· You will need to use some of these letters more than once.

Example:

He has developed his own company to promote his work.

0 A B C D E

1 Others in his field think very highly of him.

2 His ideas have spread beyond the business world.

3 He felt that people should be able to enjoy their work.

4 His ideas are more complex than they seem.

5 He did a variety of interesting things before writing his books.

6 His most successful book was written with a colleague.

7 He is particularly skilled at forecasting important developments.

8 Contact with the military was an early influence on his thinking.

A John Adair

Adair is the pioneering British thinker in the theory of leadership. He was the first person in the UK to hold a professorship in Business Leadership and has published a series of influential books on the subject.

Despite his quiet appearance, Adair has had a colourful life, serving in a Bedouin regiment and working on an Arctic fishing boat! His initial interest in leadership came from his army experience and he used to lecture at the highly prestigious academy where British army offices are trained. He now works as an international consultant.

B Edward de Bono

De Bono is unusual among major gurus for two reasons: firstly, he was born not in one of the great industrial nations but on the tiny island of Malta. Secondly, his ideas have reached a wider audience than just managers, so that his books have become essential rending in many different disciplines.

Most of de Bono s work has been concerned with the way human beings can train themselves to think more creatively. This apparently simple idea has resulted in 37 books and a highly successful career as a lecturer and consultant.

C Peter Drucker

Probably no other single thinker has done as much as Drucker to establish management as a serious area of study. Certainly, his fellow management thinkers consider him one of the founding fathers of the discipline, and his books and articles are quoted more than those of any other management writer.

His first book was published as far back as 1939, yet he is still writing and teaching. His greatest distinction has been his ability to predict coming trends in business and economics. As a result, his ideas are treated with the greatest respect and interest.

D Frederick Herzberg

Although relatively few contemporary management students will have read his books, Herzberg s name is instantly recognisable to anyone who has studied industrial organisations. This is because the American psychologist was responsible for introducing the concept of motivation into management thinking.

As a young man, Herzberg became deeply interested in mental illness and the human need for mental and emotional satisfaction. This led him to criticise the approach of many companies to job design, and to argue for the need for job enrichment to stimulate employees efforts.

E Tom Peters

The American s reputation was created in the I 980s by the spectacular success of one book, In Search of Excellence, co-written with Robert Waterman. The two were working together as management consultants and no-one expected their first (and only) book to end up selling 5 million copies worldwide!

Although his ideas have been criticised, Peters popularity as a speaker and writer has continued to grow. So much so that Peters has created his own business to market books, videos and consultancy based on his work.

PART TWO

Questions 9 - 14

· Read this text from an article about health clubs.

· Choose the best sentence from the opposite page to fill in each of the gaps.

· For each gap 9 - 14, mark one letter A - H on your Answer Sheet.

· Do not use any letter more than once.

· There is an example at the beginning (0).

Travel stress brings boom to health clubs

A rapid growth in business travel has provided a lucrative spin-off for British health clubs as companies try to prevent hard-working executives from suffering travel-related stress.

Health clubs are fully booked throughout the coming months all around the country and many are planning to expand their facilities.

0 H According to Gillie Turner, group marketing manager for the Champneys group of health clubs, during the last recession executives lost many of their extra benefits as companies cut back. . 9 She says that large companies also seem to have decided that it is no good sending someone to a country like Spain as a reward for doing a good job, because they will simply eat too much and flop onto a beach. . 10

Champneys, the company acknowledged as the market leader in this field, is now planning to introduce a special “Profiting from Stress” course, which will run over three days. . 11 Jonathon Stapleton, general manager of Champneys, says that modern corporate life being what it is, most business travellers find that they are having to do the work which - even a year ago - was done by two. 12

To meet this new demand, other health clubs are also thinking of introducing similar schemes. Clare Brandish, the sales and marketing director of another health club, has noticed a marked change in the clientele at her club. . 13

Businesses of all kinds are anxious to reduce absenteeism. . 14 Much of the problem is caused by long periods away from home, irregular hours, business entertaining and jet lag.

According to the Guild of Business Travel Agents, sales of business-class airline tickets have risen by 12% in the past year, hotel bookings have gone up by 36% and car hire has risen by 24%. Dave Reynolds, the GBTA chief executive, says that the trouble is that the same number of people are being asked to travel more often. He comments that it is no

wonder they need to take a break in a health club.

A It has been calculated that about 40 million working days are lost each year in Britain because of stress, ten times as many as are lost 10 industrial disputes.

B This has involved a considerable rise in the number of business bookings, whereas previously most clients came as private individuals.

C Now they are being restored, as industry realises that the health of its executives is vital.

D But who will benefit most from these developments?

E Because of the pressures this imposes, many companies have now decided that it is worthwhile paying for their senior executives to take a proper break and get advice on how to combat stress.

F Executives taking part in it will be given massages and health treatments, workouts and a range of talks on how to deal with stress, especially when travelling.

G So what s the reason for this now trend?

篇6：剑桥商务英语中级考试真题

BEC真题一

THE ART OF PERSUASION

'Let me send you our brochure' is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, 'Who will the brochure be sent to?' 'What do we want to achieve with it?' The truth is that a brochure has usually been produced for no other reason than that the competition has one.

However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.

The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.

Instead, thousands of brochures start with a history lesson, 'Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, 'They've been around for 20 years - I'll buy from them.' It's not how long you've been in business that counts, it's what you've done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.

It is helpful with content to get inside the customer's head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers' photographs with your name on the front.

At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.

13 What point does the writer make about brochures in the first paragraph?

A Customer expectations of them are too high.

B They ought to be more straightforward in design.

C Insufficient thought tends to go into producing them.

D Companies should ensure they use them more widely.

14 The writer's advice to companies in the second paragraph is to

A produce a brochure to advertise new product lines.

B use a brochure to extend the customer base.

C accept that a brochure cannot fulfil every objective.

D aim to get a bigger budget allocation for producing brochures.

15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?

A better language and expression

B better overall appearance

C more up-to-date content

D more product information

16 In the introduction to a brochure, the writer advises companies to focus on

A their understanding of the business environment.

B the range of products they offer.

C their unique market position.

D the reputation they have built up.

17 When discussing brochure content in the fifth paragraph, the writer reminds companies to

A consider old customers as well as new ones.

B provide support for the claims they make.

C avoid using their own photographs.

D include details of quality certification.

18 What does 'run of the mill' in line 67 mean?

A eye-catching

B complicated

C stylish

D ordinary

《The art of persuasion》，劝说的艺术。这里的劝说(persuasion)带点广告的意思，是指怎么样设计广告手册(brochure)才能吸引顾客，也就是劝顾客掏钱购买产品。

第一段引出话题，说广告手册常常设计得不合理，会把客户弄糊涂，从而结束客户的咨询。很多企业并没有思考一些关键性的问题，比如想通过广告手册达到什么目的。通常企业设计广告手册的原因是竞争对手拥有它。

13题问第一段中作者对广告手册所做的观点是什么。答案是后面几句：businesses fail to ask themselves critical questions like….企业没有问自己一些关键性的问题。从这段话可以看出，作者认为企业在设计广告手册时的考虑是不周全的，没有进行深入思考。所以答案是C：设计他们时考虑得并不充分。A不对，没有提到客户的期望，只是说广告手册可能会把客户弄糊涂。B也不对，第一段并没有提到design的问题。D在原文中也没有提到。这题稍微需要理解和概括。

第二段是讲广告手册设计时的一些考量。开头先说客户需要的广告手册是一个混合体，很难找到。而往往客户手册的预算是有限的，所以设计时不可能满足所有的市场需要，应该优先考虑最关键的部分。

14题问作者在第二段中对公司的建议是什么。原文说的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能满足所有的市场需要，所以优先考虑最关键的部分，其他的需要用另外的方式来满足。理解了内容不难选出答案是C：接受一个广告手册不可能满足所有目标的事实。

第三段紧接着第二段所说的首要任务(first task)，提出了次要任务(second task)：把广告手册的内容找准。在95%的情况下，公司会雇人好好设计广告手册，但是却不会找有相关技能的广告文字撰稿人制作内容，或者至少给收拾下。还有一个更大的失败之处在于制作出的广告手册不是以客户为中心的。广告手册应该涉及到客户感兴趣的领域，集中在从你那购买所能获得的好处上。

15题问作者在第三段说怎么样才可以改善大部分的广告手册。根据前面的内容概括，很显然答案在A和D之间。选A是根据题干中的the majority of brochures来的，原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they don't get a copywriter or someone with the right expertise to produce the text.在95%的情况下公司只注重设计而不注重表述内容，这里的95 per cent of cases可以对应the majority of brochures。get a copywriter or someone with the right expertise to produce the text，找一个有相关技能的广告文字撰稿人来制作文字，也就是A所说的更好的语言和表达。

第四段说明了广告手册刚刚诞生时的一些情况。客户更看重的不是企业所存在的时间，而是企业的名声和所干的实事。所以在广告手册的起步阶段，最重要的是企业要拥有一个良好的业绩记录。一旦这些建立起来了，广告手册就可以致力于让客户相信你的产品是市场上最好的。

16题问在广告手册的引进阶段，作者对公司们的建议是什么。原文很明确：The important point to get across at the beginning is that you have a good track record.。通过这一阶段最重要的是你必须有一个良好的业绩记录。也就是D选项所说的公司要注重他们所建立起来的名声。其他几个选项都没有提到。第五段说的是广告手册内容的一些注意事项。内容中要包含与你做生意时可能获得的一些好处。公司要对手册上的声明做详细说明。还可能引用现存客户的一些建议。这些可以使得广告手册显得很个人化，而不是堆砌供应商的照片然后把自己的名字印在最前面。

17题问第五段对广告手册内容的讨论中，作者的建议是什么。答案是原文的这么一句：it is not enough just to state these; in order to persuade, they need to be spelt out。仅仅只是声明是不够的，为了可以说服，他们需要被详细说明。也就是B选项所说的为所做的声明提供支持。A和D没有提到，C不对，不是说避免使用他们的照片，而是说不能仅仅只呈上他们的照片，还要有别的东西，比如客户的建议。

最后一段是说的设计阶段的注意事项，需要具备哪些特征才能让你的广告手册脱颖而出。18题要联系上下文进行理解，原文是说“there are many production features that can distinguish your brochure from the run of the mill.”有很多生产特征能让你的广告手册区别于其他的，后文有一个make you stand out，理解这里的含义，就是要和普通的一般的广告手册相区分。所以选择ordinary。

几个疑似生词：

transpire：When it transpires that something is the case, people discover that it is the case. 为人所知

spell something out：to explain something clearly and in detail

e.g:The report spelled out in detail what the implications were for teacher training.

track record:all the past achievements, successes or failures of a person or an organization 业绩记录

BEC真题二

Finding the right people

When a small company grows, managers must take on many new roles. Besides the day-to-day running of the business, they find themselves responsible for, among other things, relations with outside investors, increased levels of cashflow and, hardest of all, recruitment.

For most managers of small and medium-sized enterprises, the job of searching for, interviewing and selecting staff is difficult and time-consuming. (0) ... .G... . Interviewing, for example, is a highly skilled activity in itself.

'We have found the whole process very hard,' says Dan Baker, founding partner of a PR company. 'In seven years we have grown from five to eighteen staff, but we have not found it easy to locate and recruit the right people.' (8).........As Dan Baker explains, 'We went to one for our first recruitment drive, but they took a lot of money in advance and didn't put forward anybody suitable. In the end we had to do it ourselves.'

Most recruitment decisions are based on a pile of CVs, a couple of short interviews and two cautious references. David Rowe, a business psychologist, studied how appointments were made in five small companies. He claims that selection was rarely based on clear criteria. (9).........This kind of approach to recruitment often has unhappy consequences for both employers and new recruits.

Small companies often know what kind of person they are looking for. (10)......... According to David Rowe, this means that small company managers themselves have to devote more time and energy to recruitment. It shouldn't be something that is left to the evenings or weekends.

Many companies start the recruitment process with over-optimistic ideas about the type of person that will fit into their team. 'It's very easy to say you must have the best people in the top positions,' says Alex Jones, managing partner of an executive recruitment company. 'But someone who is excellent in one company may not do so well in another environment.(11).........You can never guarantee a successful transfer of skills.'

Whatever the candidate's qualifications, their personal qualities are just as important since they will have to integrate with existing members of staff. This is where, the recruitment industry argues, they can really help.

According to Alex Jones, 'A good recruitment agency will visit your company and ask a lot of questions. (12).........They can ask applicants all sorts of questions you don't like to ask and present you with a shortlist of people who not only have the skills, but who are likely to fit in with your company's way of doing things.'

A finance director in a big company, for example, will often make a terrible small company finance director because he or she is used to having a team doing the day-to-day jobs.

B More often than not, the people making the choice prioritised different qualities in candidates or relied on guesswork.

C Recruitment would seem an obvious task to outsource, but the company's experience of recruitment agencies was not encouraging.

D They need paying for that, of course, but you will have them working for you and not for the candidate.

E They are usually in very specific markets and the problem they face is that recruitment agencies may not really understand the sector.

F This means that companies cannot spend more than the standard ten minutes interviewing each applicant.

G Yet few are trained and competent for all aspects of the task.

Finding the right people，寻找合适的人。是说的小公司在起步发展阶段找到合适人才的难度和重要性。第一段总论小公司的经理们往往身兼数职，而其中最有难度的，还是招人。文章介绍了找到合适的人应该注意的问题，并且说招人这种事不可能过度寄希望于招聘机构。

第八题，这一题的前面说招人相当的困难，后面一个as Dan Baker explains，说曾经找过招聘机构，结果人家要提前收钱并且也没有提供合适的人，最后还是得靠自己。从这里的as …explains和后面的解释可以看出，第八空的内容应该是和招聘机构有关，招聘机构并不能满足公司的需要。选项C正好满足这一特点：招聘看起来像是个很明显的适合交外办理的任务，但是这个公司同招聘机构打交道的经历不那么的鼓舞人。was not encouraging是关键点。

第九题，这一段都是讲招人的决策不够科学。基于简历或者是简短的面试，很少有明确的准则。第九空的后面是This kind of approach to recruitment often has unhappy consequences。可见第九空的内容还是和招聘的方法有关，并且是负面的。B选项符合这一条件：通常(more often than not是often的意思，插入语)，做决定的人将候选人身上的不同素质按优先顺序给排好，或者依赖于猜测。

第十题，这一题的后面说this means the small company managers themselves have to devote more time and energy to recruitment。这意味着小公司自己要多花时间和精力在招人上。这里的this means的this是个暗示，可以看出第十题这里应该填入的是一些不太有利的因素，使得公司只有自己去招人。E选项符合这一要求：他们通常处于一些特殊市场上，面临的问题是招聘机构并不真正理解这一行业。

第十一题，这一段是讲招的人能否适应公司的环境的问题。这一空前面说的很明确：But someone who is excellent in one company may not do so well in another environment。在一个公司出色的人并不一定能在另一个环境里干的好。这一空的后面一句也是补充说明这一观点的。可见第十一空的内容仍然是这个，没有转折。A选项填入正好，是举例说明11空前面的观点：比方说，一个大公司的财务总监在小公司往往会干的很糟糕，原因是他或她已经习惯有一个团队来进行每日的工作。

第十二题，最后一段是和招聘机构相关的。前面说招聘机构会上门服务并且询问很多的问题。这一空的后面说的是招聘机构如何帮助招人。选项D可以填入，D的They need paying for that的that是个暗示，指代前面的上门服务。D选项的后半部分说要让招聘公司为你而不是为候选人服务，可以和这一段的后半部分对应上。

BEC真题三

When two brands are better than one

Elena Alvarez takes a look at the effectiveness of marketing partnerships

In the corporate world, rivalry is more common than co-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give it access to the utility company's database of thousands of corporate clients, who will be offered special deals on all its products.

The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, 'Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend.' (8) .....E....... It is better to simplify the

process and give them one focal point.

Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, it is ideal for bringing instant branding to companies that lack immediate consumer appeal.

One well-established UK phone manufacturer, ITB, was quick to realise this, and formed an alliance with 7a/fc a leading women's magazine. The phone company has benefited from the strong branding of the magazine, which has its customer base among professional women in their early 20s. (10) ....D........ This combined approach also offered ITB a quick route into image enhancement, and this is true of many other marketing partnership deals. To give another illustration, it is no coincidence that some well-known cartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course, this strategy should also guarantee that consumers' children insist on these products rather than rival brands.

However, while association with a powerful brand can give a significant boost to sales, being connected to a devalued brand can have a negative result. The problems of one brand inevitably impact on the other in a partnership.(12).....A.......A company may take years to recover from this sort of bad publicity. Indeed, there are numerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnership and the reasons behind it, and it has brought little value to either the customer or the companies involved.

A In such circumstances, the effects are frequently major and can be long-lasting.

B Some experts therefore predict that this style of marketing will take up an increasingly large proportion of many companies' total marketing budgets.

C Successful marketing partnerships can consequently bring a financial advantage even to small and struggling companies such as these.

D In return, its partner enjoys a broader distribution platform from which to promote its brand.

E With only a finite number of consumers in any target market, there is no need to overwhelm prospects with competing messages from different organisations.

F These are fairly standard items, but clearly the company hopes to transform them by broadening the associations consumers have with the brand.

G For example, Profit Plus, a large UK financial services company, has recently joined forces with a leading supplier of electricity.

这篇文章名为《When two brands are better than one》，两个品牌强于一个，讲的是市场合作(marketing partnership)的好处。第一段总论这种合作的好处，可以共享数据、策略和交流系统。第二、三段接着说市场合作的优势，好的市场合作可以使品牌对准正确的目标人群，同时提高生产效率。第四段是列举实例来说明这种合作是怎样有利于双方的，第五段讲的是与一个贬值的品牌合作的后果。

第八题。第二段前面说市场合作提供了一种提高品牌知名度和销售的有成本效益的方法。然后一个专家指出市场合作可以使品牌对准目标人群，并削减线上支出。第八空的后面说使过程简化会比较好。整个这一段都是在讲市场合作的好处，从内容上看，E是最适合填入第八空的。但E选项的内容需要重点理解：任何一个目标市场上都只有有限的消费者，没有必要通过从不同的机构竞争信息的方式来赢得潜在客户。E的说法是从反面来证明市场合作的优势和必要性。prospects在这里是潜在客户的意思。

这题可以辅助以排除法来做。题目给定的几个选项，很多都有代词、短语等等，用在这里衔接不上。比如A的in such circumstances，B的therefore，C的such as these，D的in return，F的these。如果要选择这些选项，上下文一定会有相应的提示。

第九题。前面介绍说市场合作比单个公司单打独斗的效率提高了27%。B选项无论是内容还是连词therefore都能用在这里：一些专家因此推测这种市场类型在很多公司总的市场预算中占据的比重将逐渐增加。不选A，因为前面并没有与the effects相关的内容。C不选，上文没有提到companies such as these，D的in return和F的these也不匹配。

第十题。这一段是以两个公司的市场合作为例来做进一步说明的，一个手机生产商和一个女性杂志的合作。第十空前面说手机公司从杂志的强烈品牌中获益。这一空的后面有一个this combined approach，从内容上看，第十空应该说相应的杂志是如何从手机公司身上获益。D选项的内容完全吻合，词组in return可以算是一个答案信号：作为回报，它的合作者拥有了一个更宽广的分发平台，并从中提高了品牌的知名度。

第十一题。这一空前面是列举的另一个例子，一些知名的卡通形象正在加强Nasco家用清洁产品的形象。也就是说家用清洁产品公司正在和卡通公司合作。这一空的后面也是讲的这种策略有什么好处。所以这一空应该填入两个公司的合作的原因、好处等等。F的内容吻合：这些都是相当标准化的产品，但是很明显公司是想通过加大消费者和品牌之间的联系来进行一些改变。These are fairly standard items，说的是这些家用清洁产品。

第十二题。最后一段讲的是和一个贬值的品牌合作所带来的影响。前面说不可避免的会影响到(inevitably impact on the other)，空格后面有一个may take many years to recover，所以应该选A，A的the effects正好对应于前面的impact：在这种情况下，这些影响通常很大并且会持续很久。

最后强调下prospect

在商务英语里，这个词有自己特定的含义：潜在客户。

a person, company, etc. who is a possible customer

e.g:We follow up the most likely prospects first.

BEC真题四

1、This development is in an area where the potential for consumer spending is the highest in the country.

2、The partners constructing this centre have been responsible for numerous other developments.

3、The centre may become a model for future urban development plans.

4、This centre is being marketed by the developers as the best place in the area to shop.

5、Other shopping destinations are located close to the agreed site for this centre.

6、Plans for this development have been presented to people who live in the area for comment and approval.

7、This development is being built in an area which has experienced sustained growth over time.

The Birmingham Alliance will provide Birmingham with one of Europe's largest regional shopping centres, right in the heart of the city. The Alliance, an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes, will facilitate an ?800m investment in Birmingham. This will regenerate 40 acres of the city centre within the next decade. Planning permission is in place for the new scheme, which will be a short distance from existing prime retail areas. The development will be well serviced by all forms of public transport, as well as providing parking space for 3,200 cars.

The private-public partnership between Legal & General and Bracknell Town Council will manage the ?500m regeneration of the town's centre. The proposals, which are awaiting the outcome of consultation with local residents, provide for approximately 102,000m2 of retail and leisure facilities, 200 residential units and office accommodation. This development is expected to set the standard for town centre regeneration schemes to come because of the way it integrates the business and community sectors. It will also facilitate great improvements in the region's transport infrastructure.

Bluewater is a symbol of retail excellence, achieved through a unique combination of design, retail mix, leisure, catering and hospitality. The centre, surrounded by parkland, is situated in the country's most affluent region. Eleven million people, with a combined spending power predicted to exceed a record 5.5bn pound, live within 60 minutes of the centre. The developers set a precedent in the industry by getting the country's three best-known department stores to open very large branches within the centre, as well as over 300 leading fashion and lifestyle stores.

Following its recent stock market success, Lend Lease is now developing Overgate shopping centre in Dundee. Construction is well under way, and with several of the country's best-known retailers already secured, Lend Lease is promoting the centre as the unrivalled shopping destination of the region. The economic base of the area has improved continuously over the past decade, due to the fast expansion of the biomedical and service sectors. With an estimated potential market of 500,000 people, Overgate is proving attractive to leading UK retailers.

这套题目的难度不一般，我估计能把这套题给吃透了，以后基本可以笑傲阅读的第一部分了。文章有点散，题目的信息也是相当隐晦，很可能看了半天依然找不着北。写到这里多啰嗦几句，越是这种时候越要沉住气：所有人都一样，别人不会感觉比你容易。这是整个BEC考试的第一部分，如果不对付好了，后面会溃不成军。

文章ABCD四个部分分别介绍了四个不同的连锁店的发展情况(retail development)，因为是基本情况的介绍，所以有点泛，没法提炼重点，只能尽可能多的把文章里的疑似重点词汇划出来，以待备用。

第一题，说这个地区的消费支出潜力是整个国家最高的，这里的highest是关键词。答案是C段的这句话：Eleven million people,with a combined spending power predicted to exceed a record 5.5bn pound.意思是综合消费能力预计将超过记录。预计(predict)，也就是潜力(potential)。hightest，也就是exceed a record。前面有个affluent，是形容词，富裕的。

第二题，说建筑这个中心的合作方曾多次负责其他的项目发展。答案是A段的一句话：an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes.意思是这三个国内最大的开发商都拥有广泛的城市建造经验。这里的with extensive experience就是题干所说的have been responsible for numerous other developments.

第三题，说这个中心可能会成为未来城市发展规划的范例。答案是B段的一句：This development is expected to set the standard for town centre regeneration schemes to come。这种发展有望为即将到来的城市中心再建方案树立标准。set the standard对应于model，plans对应于schemes。

第四题，关键词是best，答案是D段的这么一句：Lend Lease is promoting the centre as the unrivalled shopping destination of the region.是说Lend Lease打算促使该中心成为这个地区无与伦比的消费目的地。Unrivalled对应于best。

第五题，关键词是一个close，答案是A段的：Planning permission is in place for the new scheme, which will be a short distance from existing prime retail areas。A short distance from也就是close。

第六题，说这个发展方案提交给了住在这里的人，等待他们的评价和同意。答案是B段的“The proposals, which are awaiting the outcome of consultation with local residents”，这个提议还在等当地居民商议的最后结果，完全一个意思。

第七题，说建造在了一个曾经历了持续增长期的地区，答案是D段的“The economic base of the area has improved continuously over the past decade”，这个地方的经济基础连续改善了十年。sustained growth对应于improved continuously。

篇7：剑桥商务英语高级真题阅读

· Read the following article on recruiting and managing staff and the questions on the opposite page.

· Each question has four suggested answers or ways of finishing the sentence, A, B, C and D.

· Mark one letter A, B, C or D on your Answer Sheet, for the answer you choose.

As a manager in the service industry sector, I've looked at hundreds of CVs in my time. They are not necessarily the bland documents some bosses might think they are! They are full of little pointers towards individuals personalities and suitability for the job. The first thing I always look at is an applicant s employment record. I check for continuity and stability. If somebody has a long list of previous jobs, all of varying length, alarm bells start ringing. Rather than an irregular route from job to job, what I hope to see is stable career progression. What does their career path look like - is it all steps forward, or are there a lot of sideways moves? And I am always pleased to find a family person with children, because in my experience they tend to be responsible and reliable.

I never rely on CVs alone. We get applicants to fill in one of our own application forms. We ask why they've applied, what their aspirations and personal goals are, and also about their interests and hobbies and any clubs they belong to. That gives you a useful insight into their personality and lifestyle. The application form also enables us to test how much people have actually been progressing in their careers, because we ask for details of the salaries they have received for each job.

It s always worth looking at CVs and designing application forms with great care. Taking on employees might be rewarding, but it is also a big investment for any business. Mistakes in choosing staff can cost companies dear, so it makes sense to spend time ensuring you get the right person.

In the service sector, one of the aims of companies is to maintain and improve customer service, and this is achieved partly through low staff turnover. You need to take on people who understand that, and will want to stay. That s why, when you've taken staff on, the next thing is getting the best out of them.

My management style comes from the days when I took over my first business, an ailing road haulage firm which I was certain I could turn into a profitable company. The first thing is to treat others as you d like to be treated yourself. As soon as I took over the business, I talked to everybody individually, and looked for ways to make sure their particular skills benefited the company.

I didn't have much experience then of managing people, but above all I always tried to be fair and honest with everyone. As a result, I think the staff knew that and accepted my decisions, even if they didn't agree with them all. Also, bosses must be able to communicate. You also need to create team spirit, and build on the strength of the team. I explained my plans for the company to all the staff, and let them all know what I needed from them. The lorry drivers responded brilliantly, and were the key to turning the business round. They understood that we had to develop a professional reputation, and from then on the days of poor quality deliveries were over.

Lastly, I am a great believer in profit-sharing. It takes a team to make a company work, so profits should be shared by all. Job satisfaction is important, but it doesn't pay the rent. Shared profit and bonuses help to strengthen team spirit by giving everyone a common goal that they work towards together.

15 What fact does the writer hope to learn from applicants CVs?

A that they have experience of many different jobs

B that their careers have developed steadily

C the opinion their employers had of them

D whether they are married or single

16 The writer says the application form is useful because it

A reveals something of the applicant s character.

B gives information about the applicant s family.

C explains what skills the applicant has for the job.

D shows how much the applicant wants to earn.

17 According to the writer, why are CVs and application forms so important?

A Interviewing people is an expensive process.

B They indicate whether applicants really want the job.

C They indicate whether applicants are efficient or not.

D Employing the wrong people can be disastrous.

18 One reason why the writer was successful in her first business was that

A she was used to dealing with people.

B she was open with the staff.

C the business was already doing well when she started.

D the staff agreed with all her decisions.

19 The writer believes profit-sharing is a good idea because

A it encourages a competitive spirit.

B everyone earns the same salary.

C everyone shares the same aim.

D it creates job satisfaction.

20 Which would make the best title for this text?

A Profit-sharing as motivation

B How I turned a business round

C People - the key to business success

D The importance of a well-presented CV

PART FOUR

Questions 21 - 30

· Read the article below about a method of learning languages for business people.

· Choose the best word from the opposite page to fill each gap.

· For each question 21 - 30 mark one letter A, B, C or D on your Answer Sheet.

· There is an example at the beginning (0).

Language learning for the busy executive

If you've ever been told by your boss to improve your knowledge of a foreign language you'll know that ……(0)…… doesn't come quickly. It generally takes years to learn another language well and constant ……(21)…… to maintain the high standards required for frequent business use. Whether you study in a class, with audiocassettes, computers or on your ……(22)…… sooner or ……(23)…… every language course finishes and you must decide what to do next if you need a foreign language for your career.

Business Audio Magazines is a new product designed to help you continue language study in a way that fits easily into your busy schedule. Each audiocassette ……(24)…… of an hour-long programme packed with business news, features and interviews in the language of your choice. These cassettes won t teach you how to order meals or ask for directions. It is ……(25)…… that you can do that already. Instead, by giving you an opportunity to hear the language as it s really spoken, they help you to ……(26)…… your vocabulary and improve your ability to use real language relating to, for example, that all-important marketing trip.

The great advantage of using audio magazines is that they ……(27)…… you to perfect your language skills in ways that suit your lifestyle. For example, you can select a topic and listen in your car or hotel when away on business. No other business course is as ……(28)…… And the unique radio-magazine format is as instructive as it is entertaining. In addition to the audiocassette, this package includes a transcript with a business glossary and a study ……(29)…… The components are structured so that intermediate and advanced students may use them separately or together ……(30)…… on their ability.

Example: A B C D

20 A gain B result C success D outcome

21 A exercise B performance C practice D operation

22 A self B individual C personal D own

23 A after B then C later D quicker

24 A consists B includes C contains D involves

25 A insisted B acquired C asserted D assumed

26 A prolong B extend C spread D lift

27 A allow B let C support D offer

28 A adjustable B flexible C convertible D variable

29 A addition B supplement C extra D manuscript

30 A according B depending C relating

D basing

篇8：剑桥商务英语高级真题阅读

· Read the article below about meetings.

· For each question 31 - 40 write one word in CAPITAL LETTERS on your Answer Sheet.

How to make more of meetings

You should know what ends you want to achieve in a meeting before it starts and prepare for it (0)……reading any papers circulated beforehand, and carefully thinking about (31)…… you want to say. This may sound rather boring, but solid preparation is the key to successful meetings: A great (32)……of time and energy can be wasted through simple lack of planning.

The most important issues are not always given the most time in the general running of meetings. People are often unwilling (33)…… discuss important budgetary matters because they do not fully understand them, but (34)…… becomes an expert when it comes to discussing the colour of the new curtains, or what type of coffee to buy The discussion of (35)…… trivial matters as these, therefore, should be saved until the end of the meeting.

During the meeting it is essential to stick to the agenda so (36)……to avoid the common problem of repetition. At the same time you (37)…… to be sensitive to other people s ideas and feelings, and never lose your temper. Be prepared to accept (38)…… implement a suggestion that is contrary to (39)…… own ideas if it is an improvement on them; such honesty and flexibility are signs of good leadership and earn respect.

Finally, remember that when a decision is made it is important to act (40)…… it and to honour all the commitments you have made in the meeting.

PART SIX

Questions 41 - 50

· In most lines of the following text, there is one unnecessary word. It is either grammatically incorrect or does not fit in with the sense of the text.

· For each numbered line 41 - 50, find the unnecessary word and then write the word in CAPITAL LETTERS on your Answer Sheet. Some lines are correct. If a line is correct, write CORRECT on your Answer Sheet. The exercise begins with two examples (0) and (00).

Customer care

0 Apart from ensuring that an efficient electricity supply for our

00 customers, NatElectric provides an invaluable service in other areas

41 as well. While our Customer Helpline (charged at local rates) is the

42 first point of contact with when you want to make an enquiry and

43 we receive a huge number of calls from customers - on

44 average, there are 50 000 calls a one week. Available 24 hours

45 a day, seven days a week, 365 days a year, our Helpline on advisors

46 aim at to answer 95 per cent of all calls within 15 seconds. There

47 are more than 200 advisors, working in around the clock to

48 provide for this service, backed by a further 80 support staff

49 who do handle any necessary paperwork. Although our target